Your pixel is lying to you.
Ad platforms learn from the events you send them. When those events are wrong, the algorithm gets very good at finding the wrong people.
Insights
Thinking out loud.
Notes on tracking, media and creative, from the people doing the work.
(01)Featured
Ready to turn up the heat?
Tell us what you sell, where you sell it and the number you need to move. We’ll tell you what we’d fix first.