Services / Tracking & analytics
One dashboard. Zero arguments.
Ads, site and revenue, finally on the same page.
(01)Analytics & measurement
We write the measurement plan before the media plan, then build the reporting that shows whether it worked.
Every platform grades its own homework. Meta says one number, Google another, your store a third. We define the one number your business runs on and connect everything to it.
You get a live dashboard, a monthly review that ends in decisions, and a clear view of what each euro of ad spend returned.
(02)
What it covers.
- (01)
Measurement plan
The business goal, the metrics that predict it, and who decides what when they move.
- (02)
Dashboards
Looker Studio dashboards that combine ad platforms, GA4 and store revenue.
- (03)
Attribution sense-checks
Blended ROAS and MER alongside platform numbers, so no channel takes all the credit.
- (04)
Tests that prove cause
Holdouts and geo or time-based tests on the biggest budget lines.
(03)Method
Numbers first, opinions second.
Each month we review the dashboard together and leave with three decisions: what to scale, what to cut, what to test next.
(04)By the numbers
- 1target the whole account answers to
- 3decisions from every monthly review
- Livedashboard, not a PDF once a month
(05)How we work
Audit, map, launch, scale.
The same monthly rhythm on every account, so tracking, media, creative and web never drift apart.
- 01
Audit.
Tracking check, account teardown, and what your numbers really say.
- 02
Map.
Goals, budget, funnel and creative plan on one page.
- 03
Launch.
Tracking fixed, campaigns built, first creative batch live.
- 04
Scale.
Weekly optimisation, creative tests every two weeks, monthly review, quarterly re-plan.
(06)In practice
What you actually receive.
A written measurement plan, a live dashboard with access for your team, monthly review calls and a decision log.
See the work(07)
Questions.
No. We put it in context next to store revenue, so you can see when a platform is over-claiming.
You do. It lives in your accounts.
Let’s agree on the number.
Tell us what success looks like this quarter. We’ll show you how we’d measure it.