Services / Tracking & analytics
Your pixel is lying to you.
We make every sale count once, and count right.
(01)Pixel & tracking
We audit, rebuild and verify the tracking your ad platforms learn from, so their algorithms find buyers instead of browsers.
Missing purchase events, double-counted orders, consent banners that block everything: most e-commerce accounts we audit have at least one of these. Each one teaches Meta, TikTok and Google to chase the wrong people.
We fix it at the source, test every event against your store’s orders, and document the setup so it survives the next theme update.
(02)
What it covers.
- (01)
Meta Pixel + Conversions API
Browser and server events, deduplicated, with value, currency and product IDs on every purchase.
- (02)
TikTok Events API & Google tag
The same standard on every platform you buy.
- (03)
GA4 & e-commerce events
view_item to purchase, clean, with UTMs that survive checkout.
- (04)
Consent & privacy
Consent mode and a cookie banner that respect users without blinding your ads.
(03)Method
Verify, then trust.
We never call tracking done until test orders match what the platforms report. Then we monitor match quality weekly, because tracking breaks quietly.
(04)By the numbers
- 1source of truth for purchases, matched to your store
- 100%of purchase events tested before ads scale
- Weeklyevent-quality check on every account
(05)How we work
Audit, map, launch, scale.
The same monthly rhythm on every account, so tracking, media, creative and web never drift apart.
- 01
Audit.
Tracking check, account teardown, and what your numbers really say.
- 02
Map.
Goals, budget, funnel and creative plan on one page.
- 03
Launch.
Tracking fixed, campaigns built, first creative batch live.
- 04
Scale.
Weekly optimisation, creative tests every two weeks, monthly review, quarterly re-plan.
(06)In practice
What you actually receive.
A tracking audit report, a fixed and documented setup, a test log of verified events, and a monitoring routine. Your team owns every account and container.
See the work(07)
Questions.
In most cases, yes. Browsers and ad blockers drop events; the server-side signal fills the gaps and improves match quality.
Yes, admin or collaborator access to the store and tag manager. You keep ownership of everything.
Shopify, WooCommerce and custom stores.
Let’s check your tracking.
Send us your store URL. We’ll tell you what your pixel is missing.