Services / Performance media
Buy revenue, not reach.
Meta and TikTok, run as one budget with one target.
(01)Paid social
We plan, buy and optimise Meta and TikTok campaigns against the number your business runs on, not the one the platform likes to report.
Paid social sits inside your growth system: targets from your margins, signal from verified tracking, creative from our testing calendar, reporting from one dashboard.
One team handles planning, buying, creative testing and weekly decisions, so nothing falls between people.
(02)
What it covers.
- (01)
Meta Ads
Prospecting, retargeting and Advantage+ campaigns with clean account structure.
- (02)
TikTok Ads
Spark Ads, creator-style content and catalogue campaigns.
- (03)
Catalogue & dynamic ads
Product feeds kept tidy so the right product meets the right person.
- (04)
Creative testing
A structured test every two weeks that shows what to make more of.
(03)Method
Weekly moves, quarterly bets.
Budgets shift every week against blended targets. Each quarter, we test one bigger idea: a new audience, a new offer or a new creative platform.
(04)By the numbers
- 2weeks per creative test cycle
- Weeklybudget rebalancing
- 1portfolio target instead of platform-by-platform KPIs
(05)How we work
Audit, map, launch, scale.
The same monthly rhythm on every account, so tracking, media, creative and web never drift apart.
- 01
Audit.
Tracking check, account teardown, and what your numbers really say.
- 02
Map.
Goals, budget, funnel and creative plan on one page.
- 03
Launch.
Tracking fixed, campaigns built, first creative batch live.
- 04
Scale.
Weekly optimisation, creative tests every two weeks, monthly review, quarterly re-plan.
(06)In practice
What you actually receive.
A media plan, live campaigns, a creative test calendar, weekly updates and a monthly review. The ad accounts stay in your name.
See the work(07)
Questions.
A flat monthly fee based on your package and scope, not a percentage of ad spend, so our advice on budget is never conflicted.
You do. Always.
Let’s talk about paid social.
Tell us what you sell and what you spend. We’ll tell you where we’d move the first euro.